A Beacon is a small physical device that uses low energy signals to talk to your customers using the Business Key app. This allows you to personalise your marketing messages as consumers come into proximity of your Beacon.
For business owners who have physical premises such as restaurants, cafes, real estate, hotels, retail stores or tourist attractions, Beacon technology opens a whole new world of personalised marketing.
Your clients are more attached to their mobile phones than ever. This love-affair with mobiles devices is only going to rise and Beacon technology helps you stay relevant to this evolving market.
Beacons have been described as “the missing piece in the whole mobile-shopping puzzle” as they allow effortless engagement for customers.
And Beacon technology makes this possible.
When you list with the Business Key directory, your business will automatically appear in the app. The obvious next step is to utilise Beacon technology and reach your customers while they're on the move.
With full customer support, Business Key can help you find the best way to connect with consumers in your market and track results with inbuilt metrics.
Beacons use the newly evolved Blue Tooth transmission; Blue Tooth Low Energy (BLE). This is an energy efficient way of sending data to devices over short distances.
As customers come into close proximity to your Beacon, you can send relevant timely and engaging offers, information and updates that allow them to make choices on the move.
