Technological progress has changed how people live and certainly improved lives! One of the biggest impacts is in online search, where people are using their mobile phones to find goods and services. But as a local business owner, search has opened up a new world of competition and staying top of mind is your priority.
Let’s go back in time…
Before the arrival of Google business was simple, your customers looked in a printed telephone directory to find your business. If you were a plumber, chances are you’d have some local competition, but reputation and a good-looking
What’s a local business going to do?
The answer may surprise you…
Every day, your customers are looking for local products and services, and as a regional
What a gift!
Here’s what a recent study tells us -
And what’s more, local searchers take action!
The data shows that your customers are searching with an intention to act! Look at these astonishing results -
So, you can see the power of local search for your business.
Local Search Engine Optimisation (SEO) is all about
With a local strategy in the search engine business can provide consumers with the information they need to call, enquire, buy or to take action.
1. Local Directory Listing - list your business in the online directory that’s local to your area. If you’re in the Goldfields, Esperance or Mid-West region of WA we’ve made this easy for you! You can list in the Goldfields Key or the Mid-West Key, both are fully
2. Google My Business - Enlist your local business details such as telephone number, operation hours, and location on Google. Claim and verify your business and allow users to review your service. Respond to feedback and
3. Citations - this is when a third party website references you with your business name, location or contact information. The citation does not even require links to your site. This is no different from a local travel magazine mentioning a resort as a place to stay in a particular destination.
4. Local Reviews - Acquire reviews from your customers in Google My Business and online directories. Touch base with previous customers through email and send them a link to your review pages, or hand them over a QR code which can be scanned through their phone that would direct them to your Google My Business account while they are in your store.
If you’d like assistance to improve your local search results, then we’re here to help – our team